Time Warner Cable has been taken over by Charter now and its name has also been changed to Spectrum. Now all the customers of TWC will undergo the changes now as Charter will manage all of them. It will be interesting to see what changes will they get to see.
It Is now start of the end for the name of Time warner cable. Charter communications which bought the cable provider in May, is debating its Spectrum brand internet, phone, and TV services in the Charlotte area and in the rest of North Carolina area. Time Warner Cable, the dominant cable provider here, is in about 530,000 households in the region, this is according to Nielson figures.
Charter has now put Spectrum name on the Charlotte Hornets’ uptown arena in August, and new billboards and trucks have been showing up in recent weeks. The brand also started appearing on the TV guides of subscribers. Customers can also see the Spectrum app on their phones and Time warner cable news stations have also switched their names to Spectrum.
Charter, which is Stamford Conn-based, is offering a variety of Spectrum cable, phone, and internet packages in Charlotte area based on the national rates and uniform, as told by the company. But current subscribers can also stick to their current Time Warner Cable offerings and promotions.
Charter is rebranding at a time of increased competition from the rivals Google Fiber and AT & T. Both companies have been making high speed internet networks in the Charlotte area that offer high speeds up to 1 gigabyte per second.
In 2015, Time warner cable, started rolling out upgraded speeds here ranging from 50 megabits per second to 300 megabits per second. According to Paterno, Spectrum, offers two basics internet speeds 100 and 300 megabits per second.
The customers who are currently on the top downloading speed of 50 megabits per second will now jump to 60 megabits per second, even if they will stay in their current package, said Paterno. One benefit of Spectrum internet packages is that they don’t include the lease fees for the modem.
Spectrum provides customers with Superior products, including the HD, the fastest internet speeds, and a full featured voice product, at highly competitive prices combined with outstanding service, said Patrick Paterno, the director of public relations of the company for Carolina.
The customers of Charlotte are not likely to miss the name of Time Warner cable. The company has long finished near the bottom of the customer satisfaction rankings.
In the latest study by American Customer Satisfaction Index in 2016, Time Warner cable received the second lowest score among the television service providers., a 59 out of possible 100. But Charter was slightly better with a score of 60, which down by three points from 2015. For internet service, however, Time Warner cable was the fourth best with a score of 66 and better than Charter who got the score of 63.
Charter will face a challenge in keeping its numbers because past data shows that customer satisfaction tends to drop when the companies combine operations. The company has said that it is investing in its service, takings steps such as bringing back the jobs from overseas. The company also says that it is also planning to add over 20,000 plus jobs.